Starter
For single rooftops
$0.42 / image
+ $0 platform fee
- 500 – 2,000 image credits / month
- 4K hero shots + 12-angle walkaround
- VIN OCR with 99.4% accuracy
- Standard shadow + reflection correction
- Email support, 24-hour ticket SLA
Pricing & Enterprise Plans
$0.42 per processed image, billed monthly
Three tiers scaled to your rooftop count — Starter, Growth, and Enterprise-Ready. Every plan ships with VIN-aware background replacement, shadow correction, and the 11.6-second average turnaround that PicsAuto is benchmarked on across 2,180+ dealerships in the U.S., Canada, and the UK.
- 11.6s Avg. turnaround per image
- 2,180+ Dealerships on PicsAuto
- 9.4M Vehicle images processed monthly
Live Bench
11.6s median · 4K hero · 12-angle walkaround
Tier Matrix
Three pricing tiers, one transparent rate.
Drag the volume slider to estimate monthly spend across image credits, included spin views, and platform fees. All tiers roll monthly — no annual lock-in unless you want one.
Growth
For 5–49 rooftops
$0.36 / image
+ $249 / rooftop / month
- 2,000 – 25,000 image credits / month
- 360° interior + exterior spin generation
- Native DMS integrations (DealerSocket, DealerCenter, vAuto + 12 more)
- Brand-locked background libraries
- Priority queue, 4-hour response SLA
Enterprise-Ready
For 50+ rooftops
$0.28 / image
+ Custom platform fee
- 25,000+ image credits / month, pooled across rooftops
- Dedicated processing lane + reserved GPU capacity
- White-label delivery & co-branded export
- Named CSM and quarterly pipeline review
- SOC 2 Type II, ISO 9001-certified handling
OEM Remarketing
For manufacturer programs
Custom contract
Volume + brand-guideline licensing
- Brand-standard locked backgrounds per OEM
- Co-branded approval workflow for tier-1 dealers
- Single-tenant processing option
- 99.9% uptime SLA + dedicated incident channel
- Procurement-ready MSA, BAA, and DPA templates
- Billing granularity
- Per image, rounded up to nearest 0.1 credit
- Credit rollover
- Up to 1 month of unused credits
- Data retention
- Source photos purged after 30 days, configurable
- Contract minimum
- Starter & Growth: month-to-month · Enterprise: 12 mo
Enterprise Lane
For dealer groups listing 50+ units a month and OEM remarketing programs.
Pricing on this lane is negotiated against committed volume, integration scope, and SLA tier. We publish a baseline so procurement can model it before the first call — then we sharpen it against your pipeline.
- Dedicated processing lane with reserved GPU capacity and zero queue contention
- White-label delivery, co-branded exports, and brand-locked background libraries per OEM
- SOC 2 Type II, ISO 9001-certified handling, single-tenant processing available on request
- DealerSocket
- DealerCenter
- vAuto
- CDK
- Reynolds
- HomeNet
- AutoTrader
- CarGurus
What's bundled at every tier
Every plan ships with the full capability stack.
No feature gating on the essentials. The same VIN-aware engine, background library, and DMS wiring power Starter, Growth, and Enterprise — you scale by volume, not by unlocking modules on a roadmap call.
VIN-aware image engine
Our vision pipeline reads plates, badges, and trim levels with 99.4% accuracy, then auto-selects the correct background, chrome delete, and wheel treatment before render.
- VIN OCR at 99.4% accuracy on plate, badge, and trim reads
- 4K hero shots rendered in 11.6 seconds average
- Auto chrome delete and shadow correction per trim level
- Trained on 4.2M dealer-grade vehicle images
360° & walkaround generation
A single upload becomes a 12-angle walkaround plus a 360° interior spin. Turntable-ready output for vAuto, DealerSocket, and any major listing syndicator.
- 12-angle exterior walkarounds from one source image
- 360° interior spin generation, stitched and stabilized
- Output presets for each OEM brand-standard guardrail
- Native export to VDP, Autotrader, and Cars.com
Background library & chrome control
1,400+ lot-, studio-, and lifestyle-grade backgrounds, plus per-trim chrome delete templates. Build a private library per rooftop and lock brand-compliant scenes by group.
- 1,400+ backgrounds across studio, lot, and lifestyle scenes
- Per-rooftop and per-group private background libraries
- Trim-aware chrome delete and wheel-pack presets
- Shadow correction calibrated to surface tone, not global
Integrations, API & compliance
Native sync with DealerSocket, DealerCenter, vAuto, and 14 other DMS platforms — no CSV exports. Full REST + webhook API for OEM pipelines, with SOC 2 Type II reporting on request.
- Native DMS sync with DealerSocket, DealerCenter, vAuto, and 14 more
- REST API + webhook events for OEM remarketing pipelines
- ISO 9001 image processing, SOC 2 Type II data handling
- Single sign-on, role-based access, and audit logs included
Reviewing against an RFP checklist? See the full product spec or read a deployment case study.
Procurement FAQ
How billing actually works.
Six practical questions finance and IT reviewers ask before pulling a quote — answered up front, no sales gatekeeping.
What is the minimum contract length?
Starter and Growth run month-to-month with a 30-day cancellation notice. Enterprise and OEM contracts are annual with multi-year discount tiers. No auto-renewal escalators baked into the rate card.
What happens when we exceed our monthly image volume?
Overage is billed at the published per-image rate for that tier — no penalty multiplier, no retroactive tier jump. A soft-cap alert at 80% and a hard-cap at 110% give finance teams time to plan a true-up.
Do outputs meet OEM brand-standard guardrails?
Yes. Every render applies the relevant OEM photo standard — background, shadow, chrome treatment, and resolution — before export. A human-approved source shot is still required by most OEM brand standards; PicsAuto handles everything downstream of that shot.
Where is image and inventory data stored?
U.S. data residency by default (Austin primary, Dallas failover). EU residency is available for UK and EMEA dealer groups under our Lisbon processing node. SOC 2 Type II reporting is provided annually under NDA.
What does switching from our current vendor involve?
Most dealerships complete cutover in 7–10 business days. Our team ports your existing background library, maps VIN decode fields to your DMS, and runs a 48-hour parallel render so nothing leaves production until you sign off.
How are 360° interior and exterior spins billed?
Each spin counts as one rendered image against your monthly volume — not as a separate SKU. There is no per-angle add-on, no spin-feature license, and no per-frame storage fee inside your tier limits.
Still running the math?
Most procurement teams compare three line items: per-image rate, DMS integration scope, and OEM compliance reporting. We send a one-page worksheet with all three pre-filled for your rooftop count.
Open the pricing worksheet
Scope call · 15 minutes
Quote your rooftops, not a guess.
A short call to lock in your per-image rate, your enterprise lane terms, and the integration scope for your DMS stack. Bring your monthly image volume and your rooftop count — we'll send the worksheet back inside 24 hours.